"What if the quality of a creation depended first on a strategic idea"

Our creed: Common sense and practicality
Preferring facts to fancy speeches, Des Faits Des Actes gets involved in the project planning in order to help the client clarify issues on how to position and express both the brand and the product.

Our mission
To refocus or define a positioning of identity and brand values, and to interpret product choices.

When do we get involved?
- A concept or image which has grown tired
- Disappointing results
- A new direction in the history of the brand
- The launch of a new concept
- New players on the market

Our presence within La Manufacture is part of our distinctive character: making sensitive, pragmatic, and sustainable recommendations.
We manage our projects either independently or in connection with one of Saguez & Partners’ creative projects.

Our team
Under the leadership of Virginie Parisot, associate director of DFDA and director of group strategy, a team with a variety of skills in the field of branding: marketing, communication, strategic planning, research, and a down-to-earth, field approach.

Contact
Guillaume Gozé

- B&B Hôtels
- Casino
- Carré Sénart
- Les Quatre Temps
- Nicetoile
- Jeff de Bruges
- Lafayette Maison
- Lafayette VO
- Petit Bateau
- Sanford
- Dans la Cuisine
- Terre d’Aumes
- Wanadoo