How do you get back to being a popular reference while maintaining the same return per m²?

With a cheerful and striking message, humour and optimism.

The acute accent on the é of ééééééram sings out its optimism and popularity. The cheerfulness of a simple and spontaneous brand that knows how to remains accessible to all without going over the top.

Prizes
- Grand Prix Stratégie du Design 2007 - Visual identity prize, consumer branding.
- Janus du Commerce 2007