Simplify, clarify, simplify and reclarify...

... to make culture and technology more accessible.

Highlighting Fnac’s little "announcements" (this month’s favourites, special offers, sales, etc. )

Fnackie, the new mascot of this campaigning brand, acts as your guide through a hot and spicy mustard-coloured world.

Prizes:
- Top Com d’Or 2006, Design merchandising.

Intervention parameters :