A café - it had to happen!

What does an online bank with an offbeat attitude do when it decides to create its own premises?

ING Direct introduces a new and unconventional attitude to the world of banking.

A visit?

Ground floor: ING Direct’s hunting ground. Orange acts like large dose of vitamins to attract the attention of passers-by...
1^st floor: the lion’s den. Up here in the office spaces, the brand reveals its intimate side: with colours and hints of the savannah.

Prizes
- Grand Prix Stratégies du Design 2006: Commercial architecture prize.
- Top Com Corporate 2007: Top Com de bronze.

Intervention parameters :