Mix’n match for the "good deal" generation.

Mum have you seen my cool new store! A place for the young - a world apart from the dowdy old department store with its overpowering smell of scent.

Therein lay the challenge: how to attract young people into the basement store of Galeries Lafayette. The result was a shop full of surprises, humour and quirky touches: DJ caravan, hair-drier headphones, nail bar, and more... designed and led by young people.

... not to mention an identity in stark contrast with the rest of the store and separate entrances.

Prizes
- Trophée Stratégies du Marketing des Jeunes 2005: Prix du Design.
- Grand Prix Top Com Consumer 2005: le Grand Prix du Design.
- Grand Prix Stratégies du Design 2005: mention, Design Global.
- Retail Interior Awards 2005: Finalist.