• How do you make new... from old?

    By reinjecting pleasure and comfort into a huge, complicated, cold and impersonal space. A real challenge for an area of 123,000 m2 and 33 million visitors a year...

    Between two relaxation areas, one green, one contemporary, at the two main entrances, a voluptuous and colourful shopping concourse.

    An initial pause for breath outside with a green wall, and a second more spectacular one inside the Dome. The whole punctuated by touches of kiwi, mandarin, raspberry and blackcurrant.




    Intervention parameters :

    Strategy , Brand Graphic Identity , Retail Design , Global Design



Des Faits Des Actes , Program & Partners , Raymond Interactive , Raymond Live ! , Manganèse , Mignot & Saguez , CV2A are Agencies of Saguez & Partners