Paris - Berlin: A showroom en route

Peugeot Avenue arose from an idea to create a showroom that people would pass by en route, and to locate it on some of the most beautiful avenues in the world, so as to attract those who don’t drive Peugeot, who don’t know Peugeot, even those who don’t like Peugeot!

To reveal and develop perception of the brand.

Through its discourse on brand values, Peugeot Avenue has become the XXL showcase for a brand that has gone off the beaten track to create a new way of looking at the car.