39 Avenue George V in Paris has just become the centre of soft technology.

Technology has never been so easy to handle: 80% of products on display can be tested and there have never been more comfortable surroundings in which to shop: leather sofas, Corian furniture, leather-lined staircase.

Where Japanese branding meets Parisian luxury...

International name Sony Style associates itself with George V to mark the identity of a unique location, a symbol of the Parisian luxury that is famous the world over.