The pen as fashion accessory

What if the pen, and the luxury pen at that (Parker, Waterman), was no longer seen as a product of the past but became one of our must-have products, our impulse buys?

Reinventing the world of handwriting with a quirky presentation

The bubble, a moulded resin box, to present the new products under a cockpit. Drawers of anodized alumimium to define and set off the different ranges.

Intervention parameters :