Standard or premium?

Rather than grouping products by target customer and stressing the technical aspect, isn’t it simpler to group by use? High or low bandwidth?

Clarification by colour, red for standard and silver for premium, cuts to the chase. A simple way of making your product understood.

A positive ID!

A border around the W set against a block of colour symbolizes independence from the France Télécom brand. Red represents the power and dynamism of a new brand that promises much to a forward-looking generation.

Prizes
- Grand Prix Stratégies du Design - Cat. Design Global - 2002
- Grand Prix Top Com - Grand Prix 2003

Intervention parameters :