A Simple Idea

Our agency was created in 1998, born from a very simple idea: ‘Dans le marque, il y a marquer’ or 'A brand should always stand out'. Just as a green apple will stand out in an orchard full of red ones by its taste, its colour and its smell, a brand stands out for its personality, its signs, its shapes, its colours and its words.

We are convinced that successful brand creation comes from combining a good idea with a strong purpose. We fell that design becomes meaningful when it sheds new  when it sheds new light on a brand, clarifies a product line and builds a more attractive image - all of which adds up to a positive impact.