A Simple Idea
The agency was created in 1998 from a very simple idea: ‘Dans le marque, il y a marquer’. Which means that a brand name should make its mark. Just as a green apple will stand out in an orchard full of red apples by its taste, its colour and its smell, the brand stands out for its personality, its signs, its shapes, its colours and its words.
We are convinced that an idea and common sense lead the way to a successful creation, and our agency considers that design becomes meaningful when it sheds new light on the brand, when it gives a perfectly clear idea of the product line, with a more attractive image... and consequently to greater effect.